Pointillist
SEPTEMBER 10, 2020
In this post, I’ll discuss how organizations are using customer journey orchestration to improve personalization decisions across all channels and touchpoints, enhance CX and achieve their business goals. The amount of time and effort necessary to maintain rule-based workflows is excessive and ultimately, ineffective.
Pointillist
SEPTEMBER 28, 2021
Initiatives include “training staff for interactions in new channels, optimizing AI and self-service opportunities and improving integrations between touchpoints.”. The amount of effort, resources and cost necessary to achieve a comprehensive and effective omnichannel strategy are staggering.
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TechSee
MAY 1, 2022
Here’s what you need to know about customer satisfaction score and what it means for customer experience. What is Customer Satisfaction Score (CSAT)? The CSAT score is a commonly used metric that provides valuable insights and actionable data on how happy customers are in their interactions with a company.
Pointillist
JANUARY 19, 2022
Measuring customer experience with Voice of the Customer metrics, such as Net Promoter Score (NPS) ® , is considered a best practice for companies of any size. Typically, customer feedback is only measured in aggregate, by segment or after isolated transactions at individual touchpoints. But it has its limitations. Then, boom!
TechSee
APRIL 10, 2019
According to Forrester’s CX Index scoring system, telcos that increase CX score by one point will generate an additional $3.39 To highlight the importance and overall value of focusing efforts and investments in CX initiatives, we’ve compiled a short list of successful projects by leading providers in the telecom industry.
Answer Dash
APRIL 17, 2020
Research from McKinsey found that customer satisfaction is 73% more likely when entire journeys work well than when individual touchpoints do. You need to be able to collect customer feedback data at a number of touchpoints across your customer journey(s) and analyze it in a way that allows you to take meaningful, rapid action.
Beyond Philosophy
SEPTEMBER 13, 2016
Up until electronic interaction – the Internet and wireless devices for accessing the web on a mobile basis – changed the character of communication and engagement forever, companies frequently deluded themselves that they were in control of the awareness and influence processes. Seek to leverage and influence, not control.
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