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Brand Move Roundup – April 21, 2020

C Space

Entercom has also started a Team Relief Fund to support employees facing family, medical, child or eldercare hardships. A group of advertising people furloughed from some of London’s top agencies have started a pop-up agency, titled Not Fur’ Long , to support small businesses with creative and strategic help.

Brands 52
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The Psychology of Consumer Buying Behavior: Understanding How and Why People Buy

SurveySparrow

Understanding consumer behavior is crucial for businesses to create effective marketing strategies that appeal to potential customers and lead to increased sales. For example, men may be more interested in sports and technology, while women may be more interested in beauty and fashion.

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Brand Move Roundup – June 8, 2020

C Space

The company is also committing $40 million over four years to support black communities, he said, which will be spearheaded by Craig Williams, the president of the Jordan brand. Chewy , an online company for pet products, has jumped about 75% this year, while US shares for Chinese e-commerce giant JD.com have rallied about 60%.

Brands 40
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Top 6 Loyalty Trends for 2020: digital transformation for an open future

Currency Alliance

To support digital transformation, your customer data needs to be in a single CRM that actions data using a single campaign management system. Tarte Cosmetics, which won an award at the 2019 Loyalty Magazine Awards, ‘rewarded members for being engaged, not just for purchases’ – and profitably so. The tide is turning. i] [link].

Loyalty 40