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What is relationship marketing: examples and strategies

BirdEye

This marketing strategy isn’t about short-term wins or sales transactions; instead, it focuses on long-term customer retention. Relationship marketing works as it helps you understand your audience better and allows you to stay in constant touch with your customers. Why does relationship marketing work?

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All You Need To Know About Customer Retention – The Ultimate Guide

SurveySparrow

Because there are plenty of options for your customers and a small slip from your side can make them leave you. This is why you need to have a customer retention plan in place. The importance of customer retention cannot be explained in one or two sentences. What is customer retention? Saves money.

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70+ Experts Reveal the Best Customer Retention Strategies During COVID-19

SmartKarrot

Customer retention is very challenging for businesses especially in 2020. The unprecedented times and business environment have made it uncertain for business leaders on what steps to take to retain customers. So, retaining customers becomes necessary for any company to sustain itself in this economic turbulence.

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How to create loyal customers and brand evangelists in the travel and hospitality industry

Up Your Service

In today’s connected world, customer service experiences — especially the bad ones — often spread like wildfire. For airlines, hotels, resorts and other companies in the travel and hospitality industry, this presents new challenges in terms of managing their reputation. Turning loyalty members into evangelists.

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What Do Companies with High Net Promoter Score Have in Common?

Retently

Does your company retain its customers or take them for granted? Customer retention is one of the most important aspects of growing your company, yet it’s one that many companies overlook, focusing more on acquiring new customers. After all, brands with high customer retention are usually companies with high NPS score.

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Supermarkets: How to Build a Winning Loyalty Program

Currency Alliance

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.