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How to Know if Your CX Strategy Is Fake

Experience Investigators by 360Connext

Organizational comparisons are made: our organization versus Zappos or Southwest Airlines or maybe the local Starbucks barista who “always knows customer orders!” They do their research, read the blogs, and the books, and even attending some webinars. CX Strategy by Journey Mapping. It’s a tool.

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Common Customer Journey Questions Journey Analytics can Answer

Kitewheel

To advance the customer journey at your business, you need to know how your systems are performing in the present. Especially when things change rapidly, as they did in the first few months of 2020, finding answers to customer journey questions like “What are the paths our customers are taking?”

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Customer Experience Is… What, Exactly?

Experience Investigators by 360Connext

What is customer experience? According to Wikipedia, it’s this: Customer experience ( CX ) is the sum of all experiences a customer has with a supplier of goods and/or services, over the duration of their relationship with that supplier. Unhappy customers will harm your brand. YOU DON’T.

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As Brick & Mortar Retail Bounces Back Where Does The Future Lie?

Beyond Philosophy

One of the features of The Intuitive Customer podcast is “I’m in a Pickle,” where listeners come to us with business problems that they would like our advice on solving. Customer Experience management has been absorbed into Customer Science in the past couple of years; how will that apply to brick and mortar?

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Truth Bared about the Realities of Customer Experience Implementation!

Beyond Philosophy

Consorsbank, Lufthansa, and Zalando—three very different companies—have both undertaken a Customer Experience improvement program. Consorsbank is a bank; Lufthansa is an airline; Zalando is an online clothing retailer. Econsultancy heard from the people working on the Customer Experience improvement efforts.