Remove Customer Journeys Remove Customer Retention Remove Exercises Remove Return on Investment
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5 Customer-Centric Marketing Strategies for SaaS Companies That Deliver ROI

Totango

Think of the strategies below as practical ways to implement your new customer-centric philosophy. It’s like pledging to get yourself in shape and then deciding on the specific exercise routine that will help you reach your goals. These strategies are your new everyday reality, with your customer foremost in your thoughts at all times.

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The Definitive Guide to Creating a Standout Customer Experience Strategy Template

Lumoa

Criteria like your company’s Net Promoter Score (NPS) or Customer Satisfaction Score (CSAT) will give you a fair idea of what customers’ opinions are like. Creating customer personas and mapping customer journeys is another vital facet of customer experience strategy, which we will explore in more detail later on.

Strategy 208
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The Definitive Guide to Creating a Standout Customer Experience Strategy

Lumoa

Criteria like your company’s Net Promoter Score (NPS) or Customer Satisfaction Score (CSAT) will give you a fair idea of what customers’ opinions are like. Creating customer personas and mapping customer journeys is another vital facet of customer experience strategy, which we will explore in more detail later on.

Strategy 208
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2015 Temkin Group CX Vendor Excellence Award Winners

Experience Matters

1) Company Overview: Clarabridge’s customer experience management platform helps hundreds of the world’s leading brands understand and improve the customer journey. This is because as customers navigate the different channels to solve for a specific query (such as web, mobile, IVR, chat, voice, etc.,) Clarabridge.

Groups 120
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Calculate the ROI of your CX program

SurveySensum

To answer simply, how are you going to design, measure, and optimize your CX program if you don’t know its return on investment? . And if you are making an investment, you need to make sure that there is a defined and forecasted return on that investment. . Customer Retention . Source: Forrester) .

ROI 98
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Understanding the Joint Success Plan: A Tool for Outcome-Based Customer Success Management

ChurnZero

So how can CSMs engage with their customers in an outcomes-oriented way? . We’ve designed a tool called the Joint Success Plan which helps CSMs capture, measure, communicate and execute against customer goals. . The exercise of joint success planning itself is a collaborative one (hence the word “joint” in its name).

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How to Design and Track a Customer Account Journey for B2B?

SmartKarrot

Your company will quickly become submerged in the sea of information and confusing noise if you do not have a well-established customer journey. Creating a customer account journey can tell the tale of your customer’s interactions with your brand across all touchpoints. Then comes the adoption stage.

B2B 10