Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. What really stood out is which brands were pulling off these feats.

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Loyalty Innovation Travel Loyalty Programs 52

Oracle

APRIL 8, 2021

The Markie Awards program recognizes excellence in marketing, sales, service, and commerce. Nominations are due April 16 – don’t miss your chance to be recognized for your great customer experience efforts during 2020. Loyalty programs are more popular than ever. Starbucks Rewards with 17M members.

Loyalty Programs 52

Loyalty Programs Loyalty Customer relationships Customer Experience 52

Currency Alliance

OCTOBER 12, 2021

The majority of existing partnerships at big loyalty programs are brokered with one goal in mind: creating more value for the most frequent customers. For airlines and hotel groups, frequent customers are business travelers, so their partner mixes are heavily biased toward fellow travel brands. I’m a case in point.

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Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

JUNE 11, 2017

More useful loyalty currencies are appreciated by more people and will bring the hundreds of millions of people who are rarely active in loyalty programs back into the fold – because they can accumulate more useful value across a much wider spectrum of places they shop. Most loyalty programs were designed when it was hard to comparison-shop.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

SmartKarrot

APRIL 20, 2022

The success or failure of loyalty programs tells a lot about the product, service, and customer behavior. These insights can further be used to enhance the product, sales & marketing, and partnership departments. Let us now discuss the opportunities and challenges B2Bs have with loyalty programs. Challenges.

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Loyalty Programs B2B Loyalty Examples 11

Currency Alliance

FEBRUARY 26, 2019

Given how sceptical some executives and boards have become about the soft benefits derived from the loyalty program, you are going to need to show evidence of contributions to the bottom line. Profit is derived from engagement that links directly to incremental sales. A useful set of segments might include: For Travel.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

SuiteCX

JANUARY 19, 2015

Your investment in CX must link directly to key business results • Have a clear story line that arDculates the criDcal business results to how the new/improved processes, capabiliDes and customer centricity will deliver your business enhanced performance.

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Customer Journeys CRM Leadership Customer Centricity 100