Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. A disloyal generation? Online-to-offline.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Oracle

APRIL 8, 2021

Nominations are due April 16 – don’t miss your chance to be recognized for your great customer experience efforts during 2020. Loyalty programs are more popular than ever. As brands in every industry face more competition, customer loyalty is becoming harder to earn. Disney goes deep on customer insight.

Loyalty Programs 52

Loyalty Programs Loyalty Customer relationships Customer Experience 52

Currency Alliance

JUNE 11, 2017

More useful loyalty currencies are appreciated by more people and will bring the hundreds of millions of people who are rarely active in loyalty programs back into the fold – because they can accumulate more useful value across a much wider spectrum of places they shop.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

SmartKarrot

APRIL 20, 2022

This is a key reason businesses should invest in building customer loyalty, and loyalty programs help. Customers tend to spend more on a brand/ product that provides personalized services. And with the customer insights from loyalty programs, businesses can build a personalized approach. Challenges.

Loyalty Programs 11

Loyalty Programs B2B Loyalty Examples 11

Currency Alliance

FEBRUARY 26, 2019

Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). A loyalty program should be relevant to 80% of customers. Maximize ROI from Customer Data. For Retail.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

SuiteCX

JANUARY 19, 2015

Key Learning: Bringing in partners is a good way to shore up limited resources during a major implementaDon.

Customer Journeys 100

Customer Journeys CRM Leadership Customer Centricity 100

Currency Alliance

SEPTEMBER 5, 2018

Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii]. Sparse claims that the model is dead are severely misinformed. Unfulfilled promises.

Loyalty 36

Loyalty Consumers Brands Airlines 36