ShepHyken

DECEMBER 4, 2020

No matter your industry, you need to pivot to one extent or another in order to meet your customers where they are. Without a well-defined customer experience strategy and roadmap, you risk investing in the wrong technology and designing the wrong experiences. What is a Customer Experience Roadmap? They deserve it.

Roadmap 141

Roadmap Customer Experience Airlines How To 141

Currency Alliance

JANUARY 18, 2021

Here are three predictions of how loyalty programs must evolve in hospitality. Companies will also need to improve the methods they use for capturing it, and – most important – the infrastructures/methods to reliably extract accurate customer insights that improve engagement. A bed is not just a bed.

Hospitality 52

Hospitality Loyalty Industry Hotels 52

Retently

FEBRUARY 21, 2024

Understanding your marketing channels Having a clear understanding of your marketing channels is like having a roadmap to guide your marketing efforts. surveys can reveal which platforms or channels successfully engage your customers. Cater to customer preferences and improve customer satisfaction.

Survey 78

Survey Social Media Advertising Analysis 78

Currency Alliance

MARCH 21, 2019

More agile, affordable, and powerful loyalty platforms are now top priority for brands as they seek to build the richest customer insight, and enable differentiation in an increasingly crowded loyalty landscape – where gaining customer attention will be a major bottleneck.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

FEBRUARY 26, 2019

Partners: optimize the mix to appeal to a broader array of customers. Emotional loyalty: add incentives along many touchpoints in customer journeys. For example, maximizing customer Lifetime Value (LTV) might be the primary objective. Tech: break dependencies on slow or expensive vendors that are restricting agility.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45