Remove Customer Insights Remove Hospitality Remove Roadmap Remove Touchpoint
article thumbnail

Guest Post: How to Build Your Customer Experience Roadmap

ShepHyken

No matter your industry, you need to pivot to one extent or another in order to meet your customers where they are. Without a well-defined customer experience strategy and roadmap, you risk investing in the wrong technology and designing the wrong experiences. What is a Customer Experience Roadmap? They deserve it.

Roadmap 141
article thumbnail

Hospitality loyalty: 3 predictions that will change the industry

Currency Alliance

Here are three predictions of how loyalty programs must evolve in hospitality. Companies will also need to improve the methods they use for capturing it, and – most important – the infrastructures/methods to reliably extract accurate customer insights that improve engagement. A bed is not just a bed.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Crafting the Best “How Did You Hear About Us?” Survey

Retently

Understanding your marketing channels Having a clear understanding of your marketing channels is like having a roadmap to guide your marketing efforts. surveys can reveal which platforms or channels successfully engage your customers. Cater to customer preferences and improve customer satisfaction.

Survey 78
article thumbnail

Loyalty Tech: Migrate to Microservices, or Get Left Behind

Currency Alliance

More agile, affordable, and powerful loyalty platforms are now top priority for brands as they seek to build the richest customer insight, and enable differentiation in an increasingly crowded loyalty landscape – where gaining customer attention will be a major bottleneck.

Loyalty 58
article thumbnail

Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

Partners: optimize the mix to appeal to a broader array of customers. Emotional loyalty: add incentives along many touchpoints in customer journeys. For example, maximizing customer Lifetime Value (LTV) might be the primary objective. Tech: break dependencies on slow or expensive vendors that are restricting agility.

Loyalty 45