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Why brands need to capture deeper customer insight from unstructured data

Eptica

Date: Wednesday, April 11, 2018 Why brands need to capture deeper customer insight from unstructured data. Author: Taoufik Massoussi Understanding customer needs and emotions is central to delivering the experience that today’s consumers demand. Published on: April 11, 2018. Why am I suffering increased churn?

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Create Your CX Charter with These 6 Questions

Experience Investigators by 360Connext

Customer experience (CX) programs often begin with an idea and a dash of sincere enthusiasm…and little else. A Customer Experience Charter can answer that question. A Customer Experience Charter can answer that question. What is a Customer Experience Charter? The charter, however, is not a magical document.

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Understanding Negative NPS Score: Causes, Impact and Solutions

Lumoa

You’ve designed your NPS survey and emailed it to all your customers—and the results are in… but not those you were expecting. When it comes to gauging customer sentiment and loyalty, few metrics enjoy such widespread acclaim as the Net Promoter Score (NPS). Does it spell doom for your business?

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Customer Intelligence: Why it is important for Customer Success?

CustomerSuccessBox

Customer intelligence (CI) is becoming a prominent competitive advantage in this age of increased competition with other organizations. We already knew that customer-centricity is critical for any SaaS company’s success. However, there are other aspects to being a customer-centric company. What is Customer Intelligence?

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I am Brand: Q&A with Americus Reed II, Professor of Marketing, The Wharton School

C Space

When a customer is identity loyal, any competitor has to ask your customer to change who they are. When a customer is identity loyal, any competitor has to ask your customer to change who they are. And so, let’s celebrate life and who you are through sport. Americus Reed II. This is a significant shift.

Brands 52
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The Always-On Relationship: Q&A with Tien Tzuo, CEO, Zuora

C Space

The next stage is designing the subscription — and the entire business — around the customer. I think once customers really experience a subscription-based business model, there’s no going back. It starts with the customer. In the new world, you have to ask: ‘What does the customer really want?’ Take Fender.

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Evangelist in Chief: Q&A with Guy Kawasaki

C Space

Kawasaki is the pioneer of evangelism marketing, of bringing brand and customer benefit together. In an episode of the Outside In podcast , the Chief Evangelist shares funny, heartwarming and insightful stories from a life spent spreading good news to customers. Are customers connecting with your brand? Was he right?