InMoment XI

AUGUST 3, 2023

While traditional customer feedback is a goldmine of insights that can drive business growth, a substantial portion of this valuable feedback lies in unstructured data. Emails, social media posts, customer reviews, call center transcripts, and open-ended survey responses—all hold crucial information about customer sentiment and preferences.

Analytics 488

Analytics Customer Insights Data Social Media 488

BirdEye

DECEMBER 14, 2022

Social media has completely changed the way businesses can grow. If you’re looking to improve engagement and increase your brand awareness, you’ll need to know which types of social media content appeal most to your followers. Social media content categories. Written posts 3. Video stories 5.

Social Media 98

Social Media eBook Infographics Entertainment 98

Bob Hayes

SEPTEMBER 18, 2017

A new customer analytics survey of 80+ companies provides a look into the state of analytics in customer programs. The use of multiple survey methods is the most common practice across companies (80% of companies). The use of machine learning was one of the least adopted practice in customer programs (38% of companies).

Analytics 113

Analytics Loyalty Data Competitive Advantage 113

Bob Hayes

DECEMBER 17, 2017

Customer Analytics Best Practices: Free White Paper - Competing on analytics today means integrating data silos, applying machine learning capabilities and leveraging data experts/scientists in your formal customer programs. Download the complete 22-page white paper. What Must You Ask?

Analytics 46

Analytics Data Competitive Advantage Social Media 46

Daniel Group

AUGUST 15, 2014

Once you do this, especially in B2B markets, you realize the second implication, which is that your “product” likely won’t satisfy all of your customers’ needs… it must be wrapped in excellent marketing, sales, training, support, and service. You must design customer experiences, not just products.

B2B 55

B2B Customer Experience Management Customer Experience Management 55

SurveySparrow

APRIL 11, 2021

What is their social media interaction with your brand like? Write down everything- welcome email sequences, customer education campaigns, re-engagement campaigns, comparison campaigns, after-sales campaigns, and so on. Awareness Metrics: These are metrics that tell you the awareness of the brand by customers.

Strategy 98

Strategy How To Effort Score Social Media 98

Bob Hayes

DECEMBER 17, 2017

Customer Analytics Best Practices: Free White Paper – Competing on analytics today means integrating data silos, applying machine learning capabilities and leveraging data experts/scientists in your formal customer programs. Download the complete 22-page white paper. What Must You Ask?

Analytics 40

Analytics Data Competitive Advantage Social Media 40