Beyond Philosophy

MARCH 7, 2024

Listen to the podcast: You have a hidden impact on your return on investment for your customer experience management programs. This hidden impact kicks in between a given moment in your customer process and the customer behavior that results from it. Is your management team among them?

ROI 78

ROI Return on Investment Exercises Measurement 78

Seaton CX

NOVEMBER 1, 2022

You’ve read a ton of blogs, articles, emails, and corporate-y research reports since you first googled customer experience management back in 1873. They don’t understand there’s a discipline for measuring and managing customer experiences. But they still haven’t exercised.

Engagement 86

Engagement Average Handle Time ROI Return on Investment 86

Seaton CX

MAY 16, 2024

Customer journey mapping is the foundation of customer experience management. A customer journey map informs your customer experience (CX) strategy, identifies where to listen for customer feedback, and connects your CX vision to the design, delivery, measurement, and management of the customer experience.

Customer Journeys 52

Customer Journeys ROI B2B Financial 52

Lumoa

SEPTEMBER 11, 2023

Degree of Control Customer service can be tightly managed, but customer experience is more challenging to control. A company can have the best, trained customer service team providing the highest level of service, but they have no influence over how a customer perceives their brand.

Strategy 208

Strategy Customer Experience Effort Score Net Promoter Score 208

Lumoa

SEPTEMBER 11, 2023

Degree of Control Customer service can be tightly managed, but customer experience is more challenging to control. A company can have the best, trained customer service team providing the highest level of service, but they have no influence over how a customer perceives their brand.

Strategy 208

Strategy Customer Experience Effort Score Net Promoter Score 208

BirdEye

APRIL 7, 2023

Some standard marketing KPI examples are leads, revenue, return on investment, etc. Knowing exactly how much it costs to generate each lead is vital for a business’s financial planning and goal-setting exercise. The post Top 15+ Marketing KPIs to track in 2023 appeared first on Birdeye Customer Experience Management.

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52

Ian Williams

FEBRUARY 20, 2020

If you don’t have a business case in place, if you cannot provide a return on investment, forget about it because the finance director in the business is not going to be interested in having the conversation, so we’re going be covering that in greater depth too. The next area is about writing a business case.

Leadership 52

Leadership CEM Customer Journeys Video 52