CCO Council

MAY 13, 2014

In my previous post I described the historical retrospective approach whereby incremental per-customer or per–segment revenue gains are correlated with increasing loyalty and engagement. Expected change in customer value is another valuable means of demonstrating ROI. What is the cost of each call into the call center?

Customer Centricity 85

Customer Centricity ROI Measurement Chief Customer Officer 85

Totango

FEBRUARY 28, 2019

Adoption is about more than just usage; it’s about helping your customer get the most out of your services. It follows then, that your adoption metrics should reflect this deeper goal and generate insight into customer engagement. Is the Customer Enjoying a Positive and Trusted Relationship with Your Company?

Metrics 83

Metrics Customer Success ROI Measurement 83

Totango

AUGUST 8, 2019

This means the majority of customer revenue is now spread over months and years of recurring renewals rather than being captured in a single sales event. To cultivate customer lifetime value in this environment, you have to view customer relationships as the mutual pursuit of growth over time.

Customer Centricity 90

Customer Centricity Customer relationships Metrics Lifetime Customer 90

Totango

FEBRUARY 26, 2019

Offer plenty of accessible support in case customers have questions. It’s the honeymoon period, and depending on how well it goes, you just might sow the seeds for lasting customer relationships. Best of all, a good onboarding strategy lowers the likelihood that new customers will churn. 5: Measure Your Results.

Strategy 78

Strategy Software Lifetime Customer Social Media 78

CSM Magazine

AUGUST 10, 2017

From the features you would like on a new toaster, to what makes you watch a new movie or box set, to what to call your Christmas Sandwich – customers are massively powerful brand touchstones. What used to be perceived as customer survey spam can now be really engaging and help brands to grow relationships. Possibly not.

Customer Insights 40

Customer Insights Customer relationships CRM Comparison 40

Beyond Philosophy

DECEMBER 23, 2015

CCOs must understand marketing, sales, service, brand perceptions, and operations, of course, but their principal goal should be to deepen relationships, establish greater levels of trust, and build stronger customer loyalty behavior. Customer Insight, Data and Action Generation. Customer Relationship-Building.

Chief Customer Officer 60

Chief Customer Officer Omni-Channel Customer Centricity Consulting 60

SurveySensum

JULY 14, 2020

Colin is an accomplished Speaker, a renowned Best-Selling Author, and a Co-Host of a successful podcast, The Intuitive Customer. Rudy Dalimunthe – VP of CX at Tokopedia, Ex Indosat – XL Axiata – Ernst & Young, CX & Customer Engagement Professional. LinkedIn : [link]. Website : [link]. LinkedIn : [link].

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132