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Back to the Future: Acquisition Marketing Needs to Evolve

Optimove

The cost of acquiring new customers is higher than ever; according to “The State of Fashion Technology,” a recent report by McKinsey & Company and The Business of Fashion, the global average CPM on Facebook has increased by almost 17% a year since 2018. of the customers , on average. The knowledge is out there.

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[Report] Are Chat Bots the Future of Service?

Alliance by IFS

Currently, chat bots are not suited to handle all customer interactions but are rather programmed to handle simple verbal or text requests of customers based on a set of questions and answers they are assigned. Companies using chat bots achieve 92% greater year-over-year improvement (decrease) in number of customer complaints.

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Closed-loop feedback: What it is and how to build a successful closed-loop feedback system

delighted

This not only encourages your team to resolve customer concerns in a timely fashion, but it also helps your team glean overarching trends in your customer experience. If there are common issues across your customer base, you may need to address issues at the root cause and consider larger-scale customer experience changes.

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The complete guide to social media management for modern businesses

BirdEye

It’s especially important for local businesses looking to connect with their communities and grow their customer base. TikTok TikTok offers a unique opportunity to connect with potential customers through short-form video clips. To do this, you can use real customer data or buyer personas if you have them.

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Craft an irresistible referral email to boost your referral programs

BirdEye

When to use a referral email program While an email can help leverage your customer base and expand your market, it may not suit all scenarios. Here are some situations that you can use a referral email program for your marketing : When your customer base is active and your customers are willing to refer other people.

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How to Optimize Customer Journey Stages to Deliver Consistent Value

Totango

At the same time, the customer’s global experience of your brand determines whether or not they become a brand ambassador championing you to other potential customers. From this perspective, satisfying one customer generates new customers in a cyclical fashion.

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How & why to restart your Voice of Customer program

Thematic

With VOC programs, organizations are able to make highly-informed strategic decisions that contribute to a positive return on investment and ultimately an improved customer experience. As an example, you’re a fashion retailer and you’re looking at two pieces of VOC insights and compare them side by side.