CX University

NOVEMBER 21, 2020

From customer satisfaction, we have learned that customer expectations can be managed, met and exceeded. Customer service has taught us that there is much more to a ‘transaction’ and customer success inevitably reduces customer effort, making it easier for customers to transact.

Net Promoter Score 98

Net Promoter Score Brands Effort Score Loyalty Programs 98

SurveySensum

JULY 11, 2023

Here’s how you can do it – Collect relevant customer data to understand their preferences and needs. Segment your customer base based on common characteristics or behaviors. Use customer persona to deliver personalized recommendations and offers. Here’s how Starbucks does it with – Starbucks Rewards.

Brands 83

Brands Customer Experience Effort Score Rewards Programs 83

BirdEye

MARCH 10, 2022

The referral program that is the most trackable and scalable is the direct referral program. In this article, when we discuss referral programs, we are referring to direct referral programs unless otherwise stated. The lifetime value of referred customers is 16% higher than customers acquired through any other means.

Marketing 98

Marketing B2C How To Rewards Programs 98

delighted

DECEMBER 10, 2019

In that case, showing the opportunity for financial return with 3rd-party statistics like the ones below can help stakeholders see the potential of a CX program: Retail customers who are promoters spend 3.5-4x Rewards programs with strong NPS incite customers to spend 2.2x Group customers based on their CX score.

ROI 40

ROI Measurement Customer Experience Effort Score 40

Currency Alliance

APRIL 15, 2024

Plus, many types of points are widely appreciated by customers, and are useful to the brand for scoring different customer actions while influencing behavior. Remember, your loyalty goal is not to issue the maximum number of points, but for the maximum number of customers to see joining your program as worthwhile.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Currency Alliance

JUNE 16, 2020

The incredible degrees of customer engagement that have been achieved, should inspire and guide the efforts of loyalty marketers in the coming year. Voxi is the ‘youth brand’ of Vodafone, whose highly successful VeryMe rewards program has previously been praised by Currency Alliance. Hybrid points programs.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

FEBRUARY 26, 2019

We believe these trends will occupy most brands’ efforts during 2019. Furthermore, given the historically high entry costs to deploy a comprehensive loyalty system, faster payback is often found among many of those other marketing disciplines cited by Gartner. Offer ‘special’ incentives for non-frequent customers.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45