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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. So the initiative offers meaningful utility to many customers. Most loyalty programs might have 30% of total customers enrolled, but only 10-15% of customers active in the past 90 days.

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Engage, build & maintain customer relationships with a 360 degree view of your customer and your business

LoyaltyPlus

The Gap – Who is my customer? Today, a key business challenge is to manage customer relationships effectively by understanding customers and their habits. To engage customers and leverage data for improved and targeted marketing campaigns is always a challenge. Get the unfair advantage. Just Engage.

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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

Industry Leader in customer experience, Blake Morgan is a Keynote Speaker, Author of two books, a Customer Experience Futurist, and a Guest Lecturer at Columbia University. Brenda Lynn Dichoso – Head of Customer Experience Performance Management at PT Smartfren Telecom. based AIM stock listed company.

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Loyalty Strategy 2020: Step Changes to a Collaborative Future

Currency Alliance

By 2025, strive to: get 70-80% of customers active in the loyalty program. have partners in every spending category, to influence customer behavior across the market and capture really insightful data. Most loyalty programs target highly-frequent customers, as they are the most profitable (such as business travellers).

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46 Customer Experience Pros Share the Biggest Mistakes Companies Make in Evaluating and Purchasing Customer Experience Software

Bold360

. “Organizations make many mistakes when selecting a customer relationship management solution. Without a doubt the biggest mistake is…” Assuming that a CRM solution should be selected prior to building out a comprehensive customer experience strategy. Treat your customers like people, not data. kurve_digital.

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CX Lessons from 2016: 31 Customer Experience Pros Share Their Plans for 2017

Bold360

Companies must work on all three components together while understanding that a customer-centric focus is never really done. Instead, this evolutionary process deepens customer relationships, which, in turn, can create organic growth. Magazine, Entrepreneur Magazine and Businessweek.