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Meeting Customers Unmet Needs, The New Imperative for 2020

Beyond Philosophy

New Sales Growth includes expanding your offerings to capture a new type of customer. Examples could be Apple moving from equipment and into entertainment, or Dyson moving from vacuums into fans. Experience Growth: This type uses the Customer Experience to foster customer-base increases in the organization.

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The Art of Selling CX

Horizon CX

Strategic Milestone: Apple’s success in customer experience contributes to its strategic milestone of brand loyalty. Zara’s unique business model, which emphasizes rapid production and distribution, allows the company to stay ahead of fashion trends and meet the ever-changing preferences of its customer base.

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Nintendo: The tech company with CX at its gaming core

CX Ahead

One that drives revenue through a focus on customer value, enriching relationships and reducing price sensitivity and churn rates. Jeanne Bliss , a CX thought leader, puts forward three fundamental truths on CX strategy: Customers are assets, not costs Customer experience professionals need to earn the right to do the work (i.e.

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Customer Experience Engineering Demystified: An In-Depth Look

CSM Magazine

Personalization Personalization enhances the customer experience by tailoring products, services, or interactions to each customer’s unique preferences and needs. CRM enables better decision-making and organization of resources, ensuring that customer needs are met effectively.

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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

XM Scientist and Co-Founder at Effectly AB and experiasummit.com, Joakim Thörn is a subject-matter expert and a speaker who specializes in facilitating and helping clients expand their market presence through experience-based differentiation. James Hardwick is a Customer Experience Specialist and Thought Leader.

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Common Customer Experience Mistakes

Chattermill

In the entertainment industry, Spotify and Netflix have been ingenious with their use of customer data to create personalised experiences and have made the customer’s experience a cornerstone of their strategy. Netflix captures the intent of the users, continually researching the interests of its customers.