Horizon CX

DECEMBER 1, 2023

Strategic Milestone: Apple’s success in customer experience contributes to its strategic milestone of brand loyalty. Zara’s unique business model, which emphasizes rapid production and distribution, allows the company to stay ahead of fashion trends and meet the ever-changing preferences of its customer base.

Customer Centricity 130

Customer Centricity Customer Journeys Automotive Fashion 130

CSM Magazine

MAY 19, 2023

Personalization Personalization enhances the customer experience by tailoring products, services, or interactions to each customer’s unique preferences and needs. CRM enables better decision-making and organization of resources, ensuring that customer needs are met effectively.

Customer Journeys 52

Customer Journeys Customer Experience Net Promoter Score Effort Score 52

SurveySensum

JULY 14, 2020

XM Scientist and Co-Founder at Effectly AB and experiasummit.com, Joakim Thörn is a subject-matter expert and a speaker who specializes in facilitating and helping clients expand their market presence through experience-based differentiation. James Hardwick is a Customer Experience Specialist and Thought Leader.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Chattermill

JUNE 25, 2019

In the entertainment industry, Spotify and Netflix have been ingenious with their use of customer data to create personalised experiences and have made the customer’s experience a cornerstone of their strategy. Review Customer Data by Cohort. Not Connecting with Customers on Multiple Channels.

Customer Experience 45

Customer Experience Customer Centricity Effort Score ROI 45