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6 Email Segmentation Strategies for Higher Conversions 

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Having a good email segmentation strategy is instrumental in increasing consumer engagement, ultimately leading to higher conversion rates.

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CX Tech to Grow Your SMB in 2018

Oracle

Creating a great customer experience (CX) is one of the most effective business objectives you can set for your small or medium-sized business (SMB). Having your customer in mind at all times means that you can focus your attention on what adds value to their lives and what makes the buyer’s journey more seamless.

CRM 87
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Customer Lifetime Value: An Ultimate Guide

ProProfs Chat

Customer lifetime value (CLV) is calculated in business marketing strategies to see the bigger picture. For businesses looking to acquire and retain valuable customers, understanding the lifetime value of a customer is important. What is Customer Lifetime Value (CLV). Here’s the moment of truth.

Metrics 52
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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

The Super-Heroes of Customer Experience are here! Customer Experience – The new focus of 2020! Customer Experience has become a top priority for businesses in 2020. Here is a list of 150 Global Customer Experience Thought Leaders and Influencers who have taken Customer Experience to the whole new level.

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10 Customer Segmentation Examples for B2B Businesses

SurveySparrow

Need some real-world customer segmentation examples to better market and grow your B2B business? The first task a marketer should do, for any kind of business, is customer segmentation. In this article, we’ll cover: B2B customer segmentation definition. Challenges involved in b2b customer segmentation.

B2B 52