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What Millennials Expect from Online Customer Service

Joe Rawlinson

Research from Accenture highlights that 68% of Millennials demand an integrated, seamless experience regardless of the channel. So perhaps this one area where retailers can improve – by creating an online experience that is closer to the in-store experience. Lessons on online retailing can also be learnt from the East.

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Whitepaper: The Five Core Pillars for Your CEM Strategy

Responsetek

What aspects of the customer experience are most important to our organisation? Should we focus on retail experience, online experience, or call centre experience? Create a reporting framework for the continuous monitoring of customer experiences, enabling consistent customer satisfaction. Download eBook.

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Data: The Most Essential Ingredient for an AI-Driven Experience Strategy

Hero Digital

Bridging hard data with this seemingly nebulous technology in order to improve customer experience (CX) management. Increasingly, superior experience is becoming the key driver in consumer brand affinity. AI is one tool for creating brilliant, unique, and personalized experiences that delight users and build loyalty.

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Customize Your Customer Experience For Each Generation

Storyminers

About 73 percent of traditionalists and 67 percent of baby boomers prefer to interact in a store, while the younger generation takes the opposite approach, with 66 percent of Generation X and 64 percent of millennials preferring to interact online. Test a variety of campaigns and figure out which ones have the best return on investment (ROI).

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How to Customize Your in-Store/Online Customer Experience to Appeal to Different Generations

Storyminers

About 73 percent of traditionalists and 67 percent of baby boomers prefer to interact in a store, while the younger generation takes the opposite approach, with 66 percent of Generation X and 64 percent of millennials preferring to interact online. Test a variety of campaigns and figure out which ones have the best return on investment (ROI).

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Customers Are Changing. Are You Ready with The Next Best Thing is Customer Strategy?

Beyond Philosophy

However, customers are changing how they have experiences these days, and organizations that don’t keep up will be left behind. Consumers are making radical changes in their behavior that impact brand loyalty and revenue. After all, a fundamental principle of business is to invest resources to generate more revenue.

Strategy 139