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Customize Your Customer Experience For Each Generation

Storyminers

About 73 percent of traditionalists and 67 percent of baby boomers prefer to interact in a store, while the younger generation takes the opposite approach, with 66 percent of Generation X and 64 percent of millennials preferring to interact online. Test a variety of campaigns and figure out which ones have the best return on investment (ROI).

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How to Customize Your in-Store/Online Customer Experience to Appeal to Different Generations

Storyminers

About 73 percent of traditionalists and 67 percent of baby boomers prefer to interact in a store, while the younger generation takes the opposite approach, with 66 percent of Generation X and 64 percent of millennials preferring to interact online. Test a variety of campaigns and figure out which ones have the best return on investment (ROI).

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Customers Are Changing. Are You Ready with The Next Best Thing is Customer Strategy?

Beyond Philosophy

However, customers are changing how they have experiences these days, and organizations that don’t keep up will be left behind. Consumers are making radical changes in their behavior that impact brand loyalty and revenue. After all, a fundamental principle of business is to invest resources to generate more revenue.

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