Currency Alliance

JUNE 11, 2019

Many consumers now ‘multibank’[iii], keeping their traditional provider on-hand for the same reasons they always did, but branching out in search of enhanced value. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Actually, they do. Extra what?

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

CSM Magazine

JUNE 17, 2021

Recent research on consumer neuroscience explains the impact of consumer’s emotions on the effectiveness of advertising or customer interaction. It explains in detail how deeply the advertisement content or different modes of customer connections influence the emotional response of the consumer and their decision making.

CRM 98

CRM Social Media Rewards Programs Advertising 98

CSM Magazine

DECEMBER 10, 2021

The best VoE programs integrate a mix of employee surveys, active listening, and reward programs to both standardize and incentivize routine feedback that can help identify common pain points that take place across the full employee experience and remedy them before they create a turnover problem.

Customer Journeys 98

Customer Journeys Omni-Channel Employee Experience Employee Engagement 98

Optimove

OCTOBER 17, 2019

These can be divided into two major categories; Content-based subscription – services that offer exposure to content such as TV programs, music streaming, online magazines, etc. Ask these customers to provide feedback via ratings or surveys that can also help product development. How Do You Define VIPs ?

Rewards Programs 40

Rewards Programs Groups Loyalty Social Media 40

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. What is great about The Loyalty Magazine Awards is the willingness to share why each brand won their award or received special recognition – which allows us, as practitioners, to learn, and not just enjoy the gin fizz. Mastering customer data (finally).

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments. Or, Jeff Bezos’ Amazon.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

CSM Magazine

FEBRUARY 22, 2023

Conduct Customer Research : Gather feedback from customers through surveys, interviews, focus groups etc. Create Personas : To ensure that your customer experience strategy is tailored to the needs of your customers, create detailed personas based on research gathered from surveys and interviews.

Tips 52

Tips Customer Experience Rewards Programs Omni-Channel 52