C3Centricity

APRIL 29, 2020

Fast forward a decade or so, and supermarkets are scrambling to catch up as start-ups in many developed countries are giving this new type of freedom to consumers. Of course, for me, planning for the future is simply a matter of taking the consumers’ perspective and what they (will) want. So what is a poor manufacturer to do?

Retail 177

Retail Apparel Transportation Trends 177

C3Centricity

SEPTEMBER 14, 2020

Of course, for me, planning for the future is simply a matter of taking the consumers’ perspective and what they (will) want. Personally, I’m happy to order my usual brands online and have them delivered, especially when they’re cumbersome, like pet food, drinks, tinned and paper products. Am I being naive?

Retail 194

Retail Trends Apparel Transportation 194

Maru Group

DECEMBER 18, 2018

Despite hitting the headlines recently with lower-than-anticipated growth, it was online fashion pioneers ASOS who top the league table. They not only offer a great customer experience across desktop and mobile but also maintain a good performance across customer contact touchpoints, including live chat.

Retail 40

Retail Touchpoint Fashion Comparison 40

Pointillist

JUNE 15, 2018

Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. What is Customer Retention? As a result, you have to deduce customer retention based on activity within a certain period of time.

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

Qualtrics

OCTOBER 10, 2019

Multiple channels, one customer relationship. The consumer experience is no longer just a matter of going shopping in a store or pulling out a device to make a purchase online. There’s staff selection and training, the way employees are managed and the degree of autonomy they have in their interactions with customers.

Retail 34

Retail Travel Multi-Channel Fashion 34