Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Talkdesk

JULY 31, 2017

I’ve got a personal story here: We use a transportation service when I travel, and when I got off the flight in Las Vegas the other day, the driver sent me an SMS. I am a member of their loyalty program, so they greet me, give me a room, and the first thing I do when I get into my room is get on the internet.

Innovation 42

Innovation Omni-Channel Average Handle Time Contact Center 42

Talkdesk

JULY 31, 2017

I’ve got a personal story here: We use a transportation service when I travel, and when I got off the flight in Las Vegas the other day, the driver sent me an SMS. I am a member of their loyalty program, so they greet me, give me a room, and the first thing I do when I get into my room is get on the internet.

Innovation 40

Innovation Omni-Channel Average Handle Time Contact Center 40

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

MAY 9, 2019

Consumers thought about cars and mass transit, while manufacturers of transportation assets thought about market share. Building such habits is precisely what loyalty programs do. . The massive potential of loyalty marketing in mobility. This image shows spending categories relevant to most consumers.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Currency Alliance

SEPTEMBER 5, 2018

Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. Powerful consumer brands, meanwhile, are building their own coalitions. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii].

Loyalty 36

Loyalty Consumers Brands Airlines 36