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The Rise of the Customer Insight Business

CSM Magazine

We help organisations in media, retail, CPG and beyond to build vibrant customer insight communities. A great example is Bauer Media Group, which manages a global portfolio of more than 600 magazines including Heat and Empire, over 400 digital products and 50 radio and TV stations including Kiss and Magic.

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Empowering Retail Staff: Training for Exceptional Customer Service

CSM Magazine

Comparisons : Being able to compare and contrast with similar products or brands. Potential Issues : Awareness of common customer concerns or misconceptions. Effective use of CRM tools can elevate in-store interactions, making customers feel uniquely catered to. Product Usage : How to use, maintain, or care for the product.

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How Marmalade Insurance Has Utilised Customer Feedback Software to Help Improve CSAT and Increase Their Net Promoter Score

CSM Magazine

Part of this approach is their customer feedback process, which they introduced in 2020, with the help of customer feedback software provider, CustomerSure. The firm has also reported improvements in staff sentiment/morale as a direct result of receiving motivating feedback and seeing improvements in customer satisfaction metrics.

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Loyalty personalization: harness deep insight through partner brands

Currency Alliance

In the case of Tesco and Pizza Express, the customer can double or triple the perceived value of points on a meal voucher, while Pizza Express knows the net discount they are taking on incremental revenue is well below the contribution margin from serving additional guests. But how many of those ‘partnerships’ share customer insight?

Loyalty 40
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46 Customer Experience Pros Share the Biggest Mistakes Companies Make in Evaluating and Purchasing Customer Experience Software

Bold360

Then websites like G2Crowd or GetApp can be useful – they contain a list of software providers, reviews, and comparisons. Cathy Reisenwitz is the editor of Capterra’s Customer Service Blog. As mentioned, starting with assessing needs is the first step. Not calling references.