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Empowering Retail Staff: Training for Exceptional Customer Service

CSM Magazine

Comparisons : Being able to compare and contrast with similar products or brands. Potential Issues : Awareness of common customer concerns or misconceptions. Key training areas include: Understanding CRM Tools : Navigating and extracting relevant customer insights and data.

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Loyalty personalization: harness deep insight through partner brands

Currency Alliance

Loyalty programs once enabled relatively personalized marketing. From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. But how many of those ‘partnerships’ share customer insight?

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