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Supporting Vulnerable Customers: A Guide to Compassionate Engagement

CSM Magazine

When we really get where our customers are coming from, it shapes how we respond to them. By focusing on immediate solutions, we’re doing more than putting out fires – we’re lighting up pathways to customer confidence and peace of mind.

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You Too Can Be As Good As Amazon…Maybe!

ShepHyken

A Sense of Control – Whether customers refer to this as a sense of being in control or something else, most people have a confident feeling about their Amazon transactions. And confidence turns into trust – which can turn into repeat business and even customer loyalty. This is an easy one to emulate.

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Guest Blog: Why Online Reviews Are Important for Customer Engagement

ShepHyken

Customer engagement is the communication with customers through a variety of channels to create emotional connections that foster customer loyalty. Your brand must consistently engage with customers on the platforms and channels that are available at the time.

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The 3 Secrets to a Great B2B Customer Support Team

Team Support

There’s a similar dynamic between customer onboarding and customer support. When a customer receives an excellent onboarding experience, they come away with a plethora of product knowledge and very few questions left unanswered. Did they communicate on the same channel you contacted them on? How was the response time?

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5 Top Customer Service Articles For the Week of December 3, 2017

ShepHyken

.” Priorities For Marketers In 2018: Refining The Customer Experience by Eric Cosway . Forbes) The marketing landscape has seen a tremendous shift in the last five years, largely due to data aggregation, and 2018 will be no different as communicators continue to gain a greater and increasingly granular understanding of customers.