InMoment XI
JANUARY 17, 2024
Guest experience refers to the overall impression and satisfaction that a guest has during their interactions with a hospitality brand or establishment, such as hotels, restaurants, resorts, and attractions. This means that all interactions and touchpoints the guest has with your brand are considered. What is Guest Experience?
PeopleMetrics
MARCH 26, 2018
Whether you're a seasoned CX professional or you've never heard of CX, chances are you at least have some basic notion of the areas, or touchpoints, where customers interact with your organization. Your website, call center or storefront are all examples of possible customer touchpoints. Touchpoints vary.
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PeopleMetrics
SEPTEMBER 12, 2019
Understanding the various touchpoints (e.g., Once you’ve mapped out your touchpoints, it’s often helpful to group them into channels. Contact Center: an important touchpoint where customers call for more information or assistance. Mapping your touchpoints. Ready to collect feedback at every touchpoint?
PeopleMetrics
JULY 17, 2018
As noted previously, the term VoC is frequently used to describe the measurement of the customer experience; so is the term customer experience management (CEM). This feedback is especially important in business-to-consumer (B2C) industries, such as hotels and restaurants. visit to store, call to contact center, visit to website).
PeopleMetrics
JUNE 29, 2020
I am talking about hotels, restaurants, private clubs, retail stores, field service organizations that visit homes, etc. These recommendations are assuming a post-transactional survey with people-based touchpoints (e.g., visit to retail store, hotel, customer home, etc.). As CEO, he guides the company’s vision and strategy.
PeopleMetrics
MARCH 1, 2018
You don't know which touchpoints need improvement. Touchpoints are simply ways that you interact with customers. If you’re in the hospitality business, a touchpoint could be your website as customers book their stay, the front desk as they check in, the hotel, the spa, the check out point, etc. That’s extremely painful.
PeopleMetrics
JULY 23, 2018
At a hotel, quality assurance (QA) professionals pretend to be a typical guest and have a checklist that reflects all the touchpoints a real guest might experience. Another type of verified feedback often used by a hotel might come from people within a company. Here’s how this typically works.
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