ECXO

JUNE 11, 2023

Think about demographics, culture adaptation, their values, decision-making, goals and priorities, preferences, and pain points. Think about demographics, culture adaptation, their values, decision-making, goals and priorities, preferences, and pain points. A persona is an archetype of your ideal customer.

B2B 130

B2B B2C Touchpoint Customer Journeys 130

Middlesex Consulting

DECEMBER 27, 2015

However for these services to be enduring and profitable, they must also develop and even change their people as they evolve to a services centric culture. This business understanding is a new capability within the organisation that needs to be nurtured at each interaction with the customer, if the organisation is to live to its brand values.

Culture 60

Culture Training Brands Strategy 60

BirdEye

JULY 25, 2023

Social proof plays a significant role in every business’ marketing strategy by: Aiding word of mouth recommendations Encouraging customers to post public recommendations after seeing other customers do it Improving the value of your brand. Boosting brand recognition. This makes you a trustworthy name in the market as well.

Examples 52

Examples Social Media Effort Score Case Study 52

Help Scout

MAY 21, 2019

There are many examples out there, but entrepreneur Steve Blank has come up with a simple one he calls the XYZ value proposition template : We help [X] to [Y] by [Z]. Replace X, Y, and Z with answers relating to your own product, service or brand. Value proposition examples. Airbnb: belong anywhere.

Examples 40

Examples Hotels Hospitality Travel 40

Kustomer

FEBRUARY 18, 2021

He says: So we’ve got alignment between our brand positioning and the criteria for a selection of our talent, how we onboarded them in a very intentional way to orientate and co-locate them into our cultural values. The common thing would be the C-suite would say, “I don’t like my culture. I want to change it.”

Customer Journeys 59

Customer Journeys Hotels Training Customer Experience 59

ProProfs Chat

JANUARY 30, 2020

Elaborating on this maxim, I would also like to add that unhappy customers can ruin the brand value in minutes. And we all know, what goes online, reaches everyone and hampers the brand image as well. “Your most unhappy customers are your greatest source of learning.” — Bill Gates. Type, type, click, and the damage is done!

Customer Engagement 136

Customer Engagement Engagement Social Media Customers 136

Currency Alliance

JULY 24, 2018

Anyway – given that Currency Alliance positions itself as a flag-bearer for great CX, I asked around the office for everyone’s worst ever experiences in the travel & hospitality sector. The anecdotes revealed some interesting themes, and they should make for useful learnings for airline and hotel brands. Travel-Sick. “I

Travel 40

Travel Course Customer Experience Airlines 40