AskNicely

OCTOBER 10, 2018

A continual stream of feedback gives you intimate insights into your audience and how to reach them with your brand promise. Christensen’s now famous Harvard Business Review study on McDonald’s milkshakes is a perfect example of how customer feedback can help brands better understand what their customers’ jobs-to-be-done are.

Feedback 150

Feedback Brands Net Promoter Score Competitive Advantage 150

SmartMessage Blog

JUNE 6, 2023

Marketing communication uses a variety of tools and channels such as advertising, public relations, sales promotions, direct marketing, personal selling, and digital marketing. These fields are used to convey the value, benefits, quality, and unique features of the products or services to the target audience.

Communication 52

Communication Marketing How To Multi-Channel 52

SmartMessage Blog

JUNE 1, 2023

Marketing communication uses a variety of tools and channels such as advertising, public relations, sales promotions, direct marketing, personal selling, and digital marketing. These fields are used to convey the value, benefits, quality, and unique features of the products or services to the target audience.

Communication 40

Communication Marketing How To Multi-Channel 40

BirdEye

SEPTEMBER 6, 2023

Knowing your customer is your business’s first and best competitive advantage. When businesses take customer feedback and overall brand perception seriously, they significantly improve their conversion rates, brand value, and revenue. Is there anything about our product that frustrates or confuses you?

Survey 57

Survey Marketing Comparison NPS 57

BirdEye

OCTOBER 5, 2023

Positive brand perception provides several benefits, such as creating brand advocates, providing a competitive advantage, allowing premium pricing , attracting good talent, etc. Understanding how the target audience sees your brand gives you the power to shape that perception. How to measure brand perception?

Examples 62

Examples Measurement Brands How To 62

BirdEye

DECEMBER 5, 2023

According to a Birdeye study, 95% of people read online reviews before buying anything. Higher revenue Businesses with strong online reputations are likely to attract more customers, leading to increased sales. Studies have shown that customer reviews can produce an average increase in sales revenue of about 18%.

Brands 108

Brands Management Social Media Analytics 108

BirdEye

DECEMBER 5, 2023

According to a Birdeye study, 95% of people read online reviews before buying anything. Higher revenue Businesses with strong online reputations are likely to attract more customers, leading to increased sales. Studies have shown that customer reviews can produce an average increase in sales revenue of about 18%.

Brands 62

Brands Management Social Media Analytics 62