article thumbnail

5 Top Customer Service Articles of the Week 7-5-2021

ShepHyken

This article from customer service expert Jeff Toister provides seven ways leaders can become role models on how their employees should act toward each other and their customers. How to design and run a customer loyalty program for small businesses by Raúl Galera. Read on to learn more. That’s marketing.

article thumbnail

5 Top Customer Service Articles of the Week 9-19-2022

ShepHyken

6 Types of Customer Loyalty Programs to Help Grow Your Small Business by Social Media Today. Social Media Today) Rewards points, VIP privilege, Tiered programs, Omnichannel programs, Cashback – What is the best loyalty program to help grow your business? Here is an infographic.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 5 Customer Service & CX Articles for the Week of September 11, 2023

ShepHyken

by Jubin Mehta (The Wise Marketer) Brands really care about customer loyalty but more often than not, the understanding and execution have to go beyond a basic loyalty program. In the last couple of years, there has been a radical shift in this with brands foraying into loyalty with full force.

article thumbnail

Top 5 Customer Service & CX Articles for Week of December 4, 2023

ShepHyken

My Comment: When our clients are interested in our customer service training for their “new” customer service/CX initiative, they are excited and ready to start. My Comment: I’m a big fan of loyalty programs. However, most companies confuse a loyalty program with a discount or incentive program.

article thumbnail

5 Top Customer Service Articles of the Week 10-25-2021

ShepHyken

(Braden Kelley) Marketers have an overly optimistic perspective on customer loyalty and their implementations of customer loyalty programs. The reality is that very few customers are loyal and much of what we speak of as customer loyalty is no more than repeat transaction behavior.

article thumbnail

5 Top Customer Service Articles of the Week 1-10-2022

ShepHyken

The author of this article, Joseph Michelli, also wrote the book that explains the “secrets” behind the way Mercedes-Benz delights its customers. He’s done the research, and if take the time to read this article (and his book), you’ll find ways to delight your customers, as well. Follow on Twitter: @Hyken.

article thumbnail

5 Top Customer Service Articles of the Week 4-11-2022

ShepHyken

Each week I read many customer service and customer experience articles from various resources. Your Loyalty Program Might Be Losing You Money by Raghuram Iyengar, Young-Hoon Park, and Qi Yu. My Comment: I’ve written that many loyalty programs are actually discount programs. Or, do they?