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Top 5 Customer Service & CX Articles for the Week of September 11, 2023

ShepHyken

by Jubin Mehta (The Wise Marketer) Brands really care about customer loyalty but more often than not, the understanding and execution have to go beyond a basic loyalty program. In the last couple of years, there has been a radical shift in this with brands foraying into loyalty with full force.

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5 Top Customer Service Articles of the Week 10-25-2021

ShepHyken

(Braden Kelley) Marketers have an overly optimistic perspective on customer loyalty and their implementations of customer loyalty programs. The reality is that very few customers are loyal and much of what we speak of as customer loyalty is no more than repeat transaction behavior.

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Top 5 Customer Service & CX Articles for Week of December 4, 2023

ShepHyken

My Comment: When our clients are interested in our customer service training for their “new” customer service/CX initiative, they are excited and ready to start. My Comment: I’m a big fan of loyalty programs. However, most companies confuse a loyalty program with a discount or incentive program.

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5 Top Customer Service Articles of the Week 7-4-2022

ShepHyken

The most successful relationships in business are when your customers view you as a partner versus a vendor. 75% of Consumers Say Customer Experience Impacts Brand Loyalty, Merkle Report Finds by PRNewswire. MarTech Series) Loyalty programs are no longer just about discounts and transactions. by Jay Baer.

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Top 5 Customer Service & CX Articles for Week of October 2, 2023

ShepHyken

Speed Doesn’t Equal Success: The Limitations of AHT as a KPI by Othmar Mueller Von Blumencron (VIPdesk Connect) While top-notch products and services remain vital, the spotlight in recent years has undeniably shifted to the customer experience as a pivotal factor distinguishing one brand from another. What an honor.

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5 Top Customer Service Articles of the Week 11-14-2022

ShepHyken

Top 14 Tips for Connecting with Customers from CMOs by Sarah Franklin. Join Salesforce President and CMO Sarah Franklin as she chats with digital leaders about how to create more powerful connections with your customers. Why Reducing Customer Effort Leads To Loyalty by Dan Gingiss. It’s a video.

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5 Top Customer Service Articles For the Week of April 20, 2020

ShepHyken

Loyalty programs boost businesses’ ability to keep customers by Jill Young Miller. Louis) In business, simple loyalty programs can strongly increase customer retention, Washington University in St. 7 Ways to Add More Value to Your Loyalty Program by Emily Rudin. Washington University in St.