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CEMs vs. CRMs (And Why You Need Both)

PeopleMetrics

Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles.

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How to Set Industry NPS Benchmarks and Why It Matters

Lumoa

This blog post will discuss NPS benchmarks and look at why NPS is so essential to overall customer success. There’s several frameworks, metrics, and other tools to measure and manage customer satisfaction and customer loyalty, but Net Promoter Systems stands out among them with its comprehensiveness and universality.

NPS 208
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What is the purpose of customer experience management?

ViiBE Blog

ViiBE Blog. What is the purpose of customer experience management? Customer experience. Why should you think about implementing customer experience management measures, and how can you track all the data needed to develop practices that will improve the journey of your customers? Natalia Barszcz. August 17, 2021.

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The Case FOR Customer Experience as a Business Strategy

Horizon CX

I’m reflecting and writing this latest blog on the eve of the very first Customer Experience Day (CX Day) declared so by the Customer Experience Professionals Association (CXPA) as the first Tuesday in October from this point forward. How big is the risk represented by the way we currently engage with customers?

Strategy 138
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Die Customer Experience Professional Association gibt es jetzt auch in Deutschland, Österreich und der Schweiz – und wir brauchen Ihre Beteiligung.

eglobalis

Die CXPA wurde 2011 gegründet und ist die weltweit führende Non-Profit-Organisation für die Weiterbildung und Förderung von Customer-Experience-Managern. Vernetzung Ihrer Unternehmung mit den besten Fachleuten und CX-/CEM-Managern. Certified Customer Experience CCXP Zertifikations -Programm. View our services. Work With Us.

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6 Customer Experience Practices of Loyalty Leaders

Bob Hayes

In this post, I study what loyalty-leading companies do differently than loyalty-lagging companies in their customer experience management (CEM) efforts. The research helps identify best practices that companies can adopt in their CEM efforts to increase customer loyalty. Customer Experience Management Program Components.

Loyalty 40
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What's in a Name?

Innovative CX

The CX professionals have titles like Customer Insights Analysts; Voice of the Customer Program Manager; VPs, Directors, Managers of Customer Experience; Directors of Market Research; Member or Patient Experience Leader; Employee Experience Adviser, CXO and CX Evangelist to name a few. What’s in a Name? What’s in a name?

CEM 40