Airlines Rewards Programs Strategy Touchpoint 
Currency Alliance
FEBRUARY 26, 2019
Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Define the strategy.
Currency Alliance
OCTOBER 12, 2021
The best-known loyalty programs are made up of many partnerships – such as United Airlines and Hilton Hotels, or Emirates and Marriott. The majority of existing partnerships at big loyalty programs are brokered with one goal in mind: creating more value for the most frequent customers. Untapped insight in your customer base.
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Currency Alliance
APRIL 15, 2024
The major problem holding back loyalty programs is that most customers simply cannot spend enough money with a particular brand to ever earn enough points to get to interesting rewards. This means that loyalty programs are now a more important channel for customer acquisition and retention than ever before.
Currency Alliance
DECEMBER 13, 2018
Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”.
Currency Alliance
OCTOBER 29, 2019
This may seem to make rewards pricing more complicated. That’s somewhat true; but there are relatively simple, actionable, tactical steps that brands can take to make step-change improvements in their loyalty engagement strategy. Such ‘loyalty’ programs today are actually just rewards programs: ‘you do this and I will do that.’
Currency Alliance
JUNE 19, 2019
More enlightened marketers, on the other hand, see points as a way to keep score of customer actions at many different touchpoints along complex customer journeys. Collecting data at more touchpoints is very useful. Asia Miles, the loyalty program of Cathay Pacific airline group, teamed up with Accenture to do just this.
Currency Alliance
NOVEMBER 14, 2019
and a kind of digital ‘goldrush’ without proper strategy. …as Airlines will spend a good portion of 2020 proving that their programs are fundamental to minimizing the environmental impact as the industry grows. Brands reward more touchpoints to grow emotional loyalty. as some of the major causes. This is so true.
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