How Cadillac drives customer centricity in the luxury market
Alida
DECEMBER 4, 2017
Many people associate Cadillac with the yesteryears—back to the era of Marilyn Monroe and Elvis—but not with the innovation leaders of today. In the last few years, we’ve been rethinking our approach so that drivers become aware of our innovations and get behind the wheel of a Cadillac today and for years to come. At least not yet.
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