Second to None

FEBRUARY 19, 2019

Loyalty and Rewards. Loyalty and reward programs are the bread and butter of brand experience. These programs will increase both customer engagement and brand loyalty. 1,2,4] PYMNTS.com, Enterprise Retail Grocery Report October 2018. [3] 3] [link]. [5] 5] [link]. [6]

Industry 73

Industry Brands Rewards Programs Loyalty 73

Second to None

FEBRUARY 19, 2019

Loyalty and Rewards. Loyalty and reward programs are the bread and butter of brand experience. These programs will increase both customer engagement and brand loyalty. 1,2,4] (2018). Enterprise Retail Grocery Report October 2018. PYMNTS.com. [3] 3] [link]. [5] 5] [link]. [6]

Industry 48

Industry Brands Rewards Programs Loyalty 48

Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v].

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

DECEMBER 13, 2018

The Economist, November 2018. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Reward programs still have an important part to play in this effort; but they are only part of the picture. 2018 saw a 14.2% Smarter budgeting.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Strativity

APRIL 27, 2023

This article was written by James Lanyon, EVP, Strategy & Innovation ( james.lanyon@materialplus.io ) , and Sean Eidson, VP, Strategy & Innovation ( sean.eidson@materialplus.io ) at Material. Material works with some of the largest and most innovative restaurant brands. james.lanyon@materialplus.io

Strategy 52

Strategy e-support Roadmap Customer relationships 52

Strativity

APRIL 27, 2023

Material works with some of the largest and most innovative restaurant brands. The Post article was on the heels of articles from Restaurant Business (2018) and The New York Times (2017)—both asserting that there may be too many restaurants. This is a way to give brand credit back where it belongs. james.lanyon@materialplus.io

Roadmap 52

Roadmap Customer relationships Brands e-support 52

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). Quality vs. quantity.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45