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Brand Move Roundup – May 7, 2020

C Space

Chinese e-commerce giant Alibaba has launched a new luxury platform targeting younger consumers that also aims to help high-end brands shed excess inventory built up during the global lockdown. Keep checking back here for the latest updates on how brands are dealing with coronavirus.

Brands 52
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Brand Move Roundup

C Space

It’s also helped launch an industry effort, called OpenforBusiness.org , to support small companies. Luxury & Fashion. Beauty brands are also stepping up to support the cause, with L’Oréal , Estée Lauder and Shiseido all providing funds for boosting dwindling supplies – such as masks, goggles and protective clothing.

Brands 52
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What is a good Net Retention Rate in SaaS?

CustomerSuccessBox

It was back in 2018 for Datadog where customers only opted for 1 product. Sales pitch exists even for freemium tools. It involved a sales cycle that took months to generate revenue. So the sale is a process that is human-led and can’t be eliminated even in freemium tools. They have a net negative churn rate of 143%.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

At Storyminers, we are grateful for the acknowledgement, and we realize the real credit goes to the professionals on the front lines of the daily challenge to win support for the ideas that will positively change companies and deliver more value to customers. Temkin Group was acquired by Qualtrics in October, 2018.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

At Storyminers, we are grateful for the acknowledgement, and we realize the real credit goes to the professionals on the front lines of the daily challenge to win support for the ideas that will positively change companies and deliver more value to customers. Temkin Group was acquired by Qualtrics in October, 2018.

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Your Ultimate Guide to Brand Perception

ProProfs Chat

Stackla research brings forth the fact that 86% of customers look out for brand authenticity before they support a brand. McDonalds saw an increase in sales of 5.5% in the Q4 of 2018. Former CEO of McDonalds, Steve Easterbook confirms that brand perception is one factor that helped the company grow in the last quarter of 2018.

Brands 111
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Brand Move Roundup – June 1, 2020

C Space

This year’s September issues of fashion magazines, usually published in mid-August, are likely to drop back to September this year, allowing more time for ads and samples to roll in. I genuinely believe we should hold to this schedule and I think it does feel like finally fashion is going to change its delivery schedule.

Brands 52