Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v].

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Kitewheel

MARCH 4, 2019

Too often, when interacting with travel brands and hotels, they don’t seem to know who you are unless you’re a member of their rewards program. To benchmark yourself against others in your industry, why not see how you compare with what Kitewheel found in the State of the Customer Journey 2018 ?

Travel 40

Travel Hospitality Customer Journeys Examples 40

Currency Alliance

DECEMBER 13, 2018

The Economist, November 2018. Reward programs still have an important part to play in this effort; but they are only part of the picture. The brands we reported on in 2018 have already proven it can be done – but they were only the beginning of a much brighter, more profitable future in loyalty marketing. 2018 saw a 14.2%

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Strativity

APRIL 27, 2023

This article was written by Josh Verseput, SVP, Analytics. The Post article was on the heels of articles from Restaurant Business (2018) and The New York Times (2017)—both asserting that there may be too many restaurants. By the end of 2020 it was estimated that approximately 110,000 U.S.

Roadmap 52

Roadmap Customer relationships Brands e-support 52

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program. Most of your customers are active in somebody else’s loyalty program.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Retently

MARCH 18, 2019

million users as of 2018, and the number is expected to grow to around 60.8 Consumers love Starbucks – even more since the company implemented its rewards program. Apparently, customer loyalty was so high that Starbucks’ program ended up holding more money than some banks. Airbnb Customer Retention.

Net Promoter Score 131

Net Promoter Score Omni-Channel Company NPS 131

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. All that said, the program isn’t perfect.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52