ClearAction

JUNE 18, 2016

Understanding Business-to-Business Purchase Decisions for Customer Experience Management Lynn Hunsaker. Does your business-to-business (B2B) customer survey portfolio monitor expectations of everyone who impacts buying decisions? Voice-of-the-Customer ROI Opportunities in B2B CX Touchpoints.

Customer Experience Management 48

Customer Experience Management Customer Journeys Customer Experience Management 48

BirdEye

JULY 5, 2023

This technique comes in handy when a business wants to acquire a higher volume of new customers to scale their company. It requires the business to connect with the customer at all stages of the customer journey. In many respects, building your relationship marketing strategy is a low-risk, high-reward effort.

Examples 98

Examples Strategy Marketing Social Media 98

CSM Magazine

DECEMBER 20, 2016

In 2016, the questions of ownership and business impact of customer experience management are still open. Many agree that the success of any corporate undertaking in customer experience heavily depends on whether CEOs and other key decision makers (can be board members or other) buy into it.

Customer Experience 40

Customer Experience Government Chief Customer Officer Customer Journeys 40

SurveySensum

JULY 14, 2020

With over 20 years’ of extensive work experience across the Big 4 Assurance & Consulting Companies, plus Two Major Telecom companies in Indonesia, Rudy Dalimunthe is currently working with Indonesia’s #1 E-Commerce company, Tokopedia. Kia Abbott – CCXP and Customer Experience Manager at Cape Union Mart Group.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Storyminers

JULY 6, 2020

His best-selling book in 2016 is called: How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing. Aimee Lucas is an experience management researcher, advisor, trainer, and speaker. His new book Hooked on Customers (April 2014) reveals the five habits of leading customer-centric firms.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Storyminers

JULY 6, 2020

His best-selling book in 2016 is called: How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing. Aimee Lucas is an experience management researcher, advisor, trainer, and speaker. His new book Hooked on Customers (April 2014) reveals the five habits of leading customer-centric firms.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

ClearAction

AUGUST 16, 2019

While customer experience is defined as customers’ realities in selecting, getting, and using a solution that enables a capability they want 2 , customer engagement is an interaction that strengthens the emotional, psychological or physical investment a customer has in a brand.

Customer Centricity 48

Customer Centricity Customer Engagement Engagement Customers 48