Remove 2013 Remove CEM Remove Consumers Remove Customer Satisfaction
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What is a good Net Promoter Score?

Lumoa

In a recent study , at least 49% of consumers are now saying that they are willing to talk about their positive experiences on social media compared to the 30% of those who will post something negative. A significant change since 2013 when it is the other way around. It means your customers are happy.

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You Can’t Legislate Customer Centricity

Beyond Philosophy

Immediate notification that includes next steps for Customers is the standard protocol for Customer-centric companies in the event of a data breach. Target , who suffered the data breach in 2013, knows the importance of this immediate and comprehensive action.

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Subconscious Clues That Call People to Action

Beyond Philosophy

Dobrev asserts that most consumers say they want more choices, but they really want just enough choices. Like the famous discerning fictional heroine Goldilocks, consumers want an amount of choices that is just right. 25 March 2013. Zhecho Dobrev, one of our consultants published his musings on this concept. They don’t.

CEM 60
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What Target Is Doing to Regain Consumer Trust – – And One of The Most Effective Things They (and GM) Could/Should Do

Beyond Philosophy

This is a small (it is not prominent on the site, requiring some searching) but much needed first step in rebuilding consumer trust: https://corporate.target.com/about/payment-card-issue.aspx Target would be well-served in building awareness of where to locate this information. building trust and value for Target stakeholders.

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Loyalty Programs!?! We Don’t Need No Stinkin’ Loyalty Programs!!!

Beyond Philosophy

United’s score on the American Customer Satisfaction Index is a full 15 points below the U.S. Now, we come to retailers which had customer loyalty programs, usually of long-standing, and elected to discontinue them. Postal Service, and Delta’s isn’t much higher.