An Oldie but Goodie: The Flaw of Averages (and the impact on B2B Businesses)
Waypoint Group
JANUARY 14, 2015
In the customer feedback world we’re often tempted to use average scores to present our feedback (survey) results. I constantly hear things like, “Our average score has moved from 8.25 ” Or, “Our average score for tech support is 6.72 to 8.31 — we are improving!”
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