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Book Review – Chief Customer Officer 2.0 – How to Build Your Customer Driven Growth Engine

ijgolding

Even if your company does not yet have a ‘Chief Customer Officer’ or ‘CCO’ it is unlikely to be long before they do! Re-branding a Marketing professional, or a Customer Service professional a CCO does not mean they have the competencies required to fulfill the role. Not down your silos.

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Top women CXOs

CloudCherry

Jeanne has over 20 years of experience into ‘Customer Experience’ as she learned early on from her father. She is specialized at guide leaders and businesses to earn customer-driven growth and development. Jeanne is the author of the famous book, “Chief Customer Officer” (Jossey-Bass, 2006).

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Personalizing Customer Experience – An Interview with Jeanne Bliss

SurveySparrow

You wrote your book “Chief Customer Officer : Getting Past Lip Service to Passionate Action” back in 2006. Tell us about what major changes you’ve seen in the CX space from 2006 to now? SurveySparrow: Allow me to switch gears and ask a technical question on the topic of the customer journey.

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Nasdaq Speed Reads: Would You Do That To Your Mother?

Customer Bliss

How to Create Great Customer Experience . NasdaqSpeedReads : When it customer service, author and expert Jeanne Bliss shares an important question Chief Customer Officers should ask –“Would You Do That To Your Mother?” Voice of customer, survey, journey mapping, etc.

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The Financial Imperative of Best in Class Service

CSM Magazine

With it follows the tearing down of business silos that previously saw several different managers in charge of different parts of the customer journey – many of whom rarely spoke to one another. New technology such as text analytics is also supporting these customer-centric people in their challenge. About the Author.