Book Review – Chief Customer Officer 2.0 – How to Build Your Customer Driven Growth Engine
ijgolding
JUNE 16, 2015
Even if your company does not yet have a ‘Chief Customer Officer’ or ‘CCO’ it is unlikely to be long before they do! Re-branding a Marketing professional, or a Customer Service professional a CCO does not mean they have the competencies required to fulfill the role. Jeanne Bliss.
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