Natalie Petouhof

FEBRUARY 11, 2016

News Corp bought Myspace for $580 million back in 2005. First-party data is considered the best when it comes to advertising online. It means marketers know they are serving ads to the actual consumer they want to be targeting, rather than making probabilistic bets based on browsing behavior. So why would Time Inc do that?

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AWS Machine Learning

OCTOBER 26, 2022

We’re continually seeking solid AI-based solutions that deliver a long-term positive return on investment,” said Danilo Tommasina, Director of Engineering at Thomson Reuters Labs. Before Amazon SageMaker, he worked on building Amazon.com’s advertising systems and automated pricing technology. Tyson Foods Inc. Tyson Foods Inc.,

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Natalie Petouhof

MARCH 6, 2017

I’ve written return on investment models for the value of human capital. Prior to joining YouTube in February 2014, Wojcicki was senior vice president of advertising and commerce at Google, where she oversaw the design and engineering of AdWords, AdSense, DoubleClick and Google Analytics. Santa Cruz and an M.B.A.

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Culture Company Competitive Advantage Conference 40