2005, Advertising, Competitive Advantage and Return on Investment

Time Inc. Acquires MySpace: It’s All A bout the Customer Data

Natalie Petouhof

FEBRUARY 11, 2016

News Corp bought Myspace for $580 million back in 2005. First-party data is considered the best when it comes to advertising online. What was key was the registration data that led to Viant launching its Advertising Cloud in 2014, which contains an “identity-management platform.” So why would Time Inc do that?

Data

Data Advertising Social Media Return on Investment

The Future of Work: How Companies Are Building Cultures Worker’s Love #nytnewwork

Natalie Petouhof

MARCH 6, 2017

Tweet Human Capital As a Key Competitive Advantage. Winning leaders have realized the value of a strong and effective culture as a crucial, competitive advantage. I’ve written return on investment models for the value of human capital. s outstanding directorial achievement in feature film award.

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Culture Company Competitive Advantage Conference

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Time Inc. Acquires MySpace: It’s All A bout the Customer Data

The Future of Work: How Companies Are Building Cultures Worker’s Love #nytnewwork

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