Natalie Petouhof

FEBRUARY 11, 2016

News Corp bought Myspace for $580 million back in 2005. First-party data is considered the best when it comes to advertising online. What was key was the registration data that led to Viant launching its Advertising Cloud in 2014, which contains an “identity-management platform.” So why would Time Inc do that?

Data 40

Data Advertising Social Media Return on Investment 40

Natalie Petouhof

MARCH 6, 2017

Tweet Human Capital As a Key Competitive Advantage. Winning leaders have realized the value of a strong and effective culture as a crucial, competitive advantage. I am very excited about attending the upcoming conference on The New Work Summit #nytnewwork by the New York Times®.

Culture 40

Culture Company Competitive Advantage Conference 40

C Space

SEPTEMBER 11, 2019

Fascinated by politics, he has advised on strategy for New Labour in the UK during the 2005 election, and Al Gore and his team on launching and positioning a leading sustainable asset management firm. In isolation, measuring and managing functional operations doesn’t offer any competitive advantage.

Brands 40

Brands Competitive Advantage Customer Centricity Consumers 40