2005, Advertising, Competitive Advantage and Social Media

Time Inc. Acquires MySpace: It’s All A bout the Customer Data

Natalie Petouhof

FEBRUARY 11, 2016

News Corp bought Myspace for $580 million back in 2005. Then in 2011 an ad network Specific Media, another Viant-owned company, scooped up Myspace for $35 million in 2011. It’s a popular social media ritual in which people post retro photos on social media. Viant is the parent company of Myspace.

Data

Data Advertising Social Media Return on Investment

Brand matters… now more than ever

C Space

SEPTEMBER 11, 2019

Fascinated by politics, he has advised on strategy for New Labour in the UK during the 2005 election, and Al Gore and his team on launching and positioning a leading sustainable asset management firm. In isolation, measuring and managing functional operations doesn’t offer any competitive advantage.

Brands

Brands Competitive Advantage Customer Centricity Consumers

Customer Experience Update

Time Inc. Acquires MySpace: It’s All A bout the Customer Data

Brand matters… now more than ever

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