Natalie Petouhof

FEBRUARY 11, 2016

News Corp bought Myspace for $580 million back in 2005. First-party data is considered the best when it comes to advertising online. It means marketers know they are serving ads to the actual consumer they want to be targeting, rather than making probabilistic bets based on browsing behavior. So why would Time Inc do that?

Data 40

Data Advertising Social Media Return on Investment 40

Natalie Petouhof

MARCH 6, 2017

Tweet Human Capital As a Key Competitive Advantage. Winning leaders have realized the value of a strong and effective culture as a crucial, competitive advantage. I am very excited about attending the upcoming conference on The New Work Summit #nytnewwork by the New York Times®. Santa Cruz and an M.B.A. from U.C.L.A.

Culture 40

Culture Company Competitive Advantage Conference 40

C Space

SEPTEMBER 11, 2019

Charles Trevail, CEO of C Space and Interbrand, delves into the recent changes in consumer behavior, and why, because of these changes, brands have more room to play than ever before. In isolation, measuring and managing functional operations doesn’t offer any competitive advantage. Charles Trevail. CEO at C Space. In the U.S.

Brands 40

Brands Competitive Advantage Customer Centricity Consumers 40