Don’t Make Ads for TikTok; Make Outstanding Content
Lithium
JUNE 22, 2022
As market research professor of Ulster University Stephen Brown puts it in his 2004 paper O' Customer Where art Thou, "Today's customers are marketing literate… they can deconstruct advertising campaigns in double-quick time and outmaneuver even the most cunning marketing strategies.". Bonus points for that it's not even an ad at all.
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