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Don’t Make Ads for TikTok; Make Outstanding Content

Lithium

As market research professor of Ulster University Stephen Brown puts it in his 2004 paper O' Customer Where art Thou, "Today's customers are marketing literate… they can deconstruct advertising campaigns in double-quick time and outmaneuver even the most cunning marketing strategies.". Brands that Understood the Assignment.

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Don't Make Ads for TikTok; Make Outstanding Content + NEW AUDIBLE VERSION

Lithium

As market research professor of Ulster University Stephen Brown puts it in his 2004 paper O' Customer Where art Thou, "Today's customers are marketing literate… they can deconstruct advertising campaigns in double-quick time and outmaneuver even the most cunning marketing strategies.". Brands that Understood the Assignment.

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How to engage millennials for customer insight and marketing

Alida

While Millennials are widely talked about in the media, a universal definition of who belongs to this generation doesn‰’t exist. Depending on what expert you talk to, this generation could be anyone born from 1982 to 2004 or from 1980 to 1995. Constant connection. Capitalize on social media. Keep it authentic.