Win the Customer

MARCH 8, 2017

Here are some case studies in successful emotional branding that business leaders can emulate to acquire and maintain customers. In 2004, Unilever brand Dove conceived the Dove Campaign for Real Beauty , which promoted the company’s products by changing the emotions associated with personal care and beauty products.

Case Study 118

Case Study Study Brands Customer Experience 118

BirdEye

JANUARY 11, 2023

Social media is a daily part of our lives, but many companies still have questions about it. These are just a few of the social media questions that businesses are asking. In this blog post, we’ll answer 25 of the most important social media questions. Social media questions: The how?

Social Media 98

Social Media Multi-Channel Advertising Measurement 98

Michel Falcon Experience

APRIL 23, 2019

I wanted to start sharing stories from companies you might not be too familiar with to give evidence that regardless of your industry or size of company, you too can become a case study. If you like what you read, please consider sharing this on social media and with your team. Why can’t I lead MY team like this?

Company 95

Company Customer Experience Customer Service Net Promoter Score 95

Helen Dewdney

AUGUST 9, 2019

See more on my relationship with Tesco in the Tesco & The Complaining Cow case study ). Justin King was CEO of Sainsbury’s from 2004 to 2014. I then wrote up the story for the blog and that was years ago and blogs and social media use has only increased. Download Tesco & The Complaining Cow case study.

Case Study 56

Case Study Poor Customer Service Social Media Study 56

Lithium

AUGUST 9, 2022

As market research professor of Ulster University Stephen Brown puts it in his 2004 paper O' Customer Where art Thou, "Today's customers are marketing literate… they can deconstruct advertising campaigns in double-quick time and outmaneuver even the most cunning marketing strategies.". The post was simple and had nothing to do with the brand.

Entertainment 52

Entertainment Video Social Media Advertising 52

Alida

AUGUST 12, 2016

While Millennials are widely talked about in the media, a universal definition of who belongs to this generation doesn‰’t exist. Depending on what expert you talk to, this generation could be anyone born from 1982 to 2004 or from 1980 to 1995. Capitalize on social media. Millennial activity on social media.

Customer Insights 100

Customer Insights Engagement Marketing Social Media 100